To operate a morally sound business based on the ethics and principles of the founders.
To enlighten the world to the reality of abundant energy supplies through the application of the most abundant (solar) and other renewable energy sources in the provision of services for the modern day phenomena that is the Internet.
To connect people with passion and a love of life.
To create and be a catalyst for positive change in the world.
To be the provider of choice for ethical and green Internet services.
To be creative.